Asterix is a beloved French comic book series created by René Goscinny (writer) and Albert Uderzo (illustrator), first published in 1959. The brand revolves around the adventures of a plucky Gaulish warrior named Asterix and his rotund sidekick Obelix as they resist Roman occupation with the help of a magic potion that gives them superhuman strength. The strength of the Asterix brand lies in its humorous and satirical storytelling, richly detailed artwork, and its appeal across generations and cultures. It has achieved a high level of global brand awareness, having been translated into over 100 languages and dialects, and spawning numerous animated and live-action films, merchandise, and even a theme park, Parc Astérix. The brand's enduring popularity is a testament to its universal themes of friendship, resistance against oppression, and clever underdog victories.